Does your facility have these essential marketing materials?

It’s Time For A Check-up

Sometimes, the smallest things can have the biggest impact. Your healthcare practice, facility or clinic should be fully stocked on the necessary forms and other printed materials that your staff needs to successfully do their jobs, and that your patients need to track their status.  

Making sure you have the right kind of printed materials on hand can make or break any medical clinic or healthcare facility. Though you may not realize it, they’re an absolute necessity to ensure that your business continues to function smoothly every day. They also can help boost the client experience and solidify your branding. 

Think about how you use the following kinds of printed materials in your practice – and about how you can go the extra mile with them: 

  • Forms: Every medical practice and healthcare facility needs forms, both internal and external for staff and clients. The best kind of business forms are professional, user-friendly and functional – and they help you save time, minimize the potential for errors and improve productivity. Ideally, all necessary forms should be as easy to fill out as possible; forms that are too long or disorganized can lead to costly mistakes being made. Your forms throughout your practice should also be appropriately branded to help the consistency of your marketing. 
  • Brochures and booklets: When a patient receives a diagnosis or is preparing to undergo a procedure, you can inform them about what to expect with a well-designed, easy-to-understand brochure or booklet. A simple walkthrough about what the procedure will entail, what kind of technology will be used, or what to expect during a recovery process can be reassuring during what is otherwise an anxiety-inducing time for patients and their families. 
  • Flyers: If your facility is offering vaccination clinics, testing sites or anything else that can improve the health of the general public, make sure they know about it! Distributing informative, eye-catching flyers throughout your community can help let everyone know that your practice is offering important and beneficial services. 
  • Folders: There can often be a lot of paperwork involved with receiving medical care, and something as simple as a professional, branded folder can make a big impression on your clients and visitors. Plus, it makes it easier to stay organized by keeping everything in one place – something everyone can appreciate. 
  • Cards: Whether handed out in-person or sent through the mail, reminder cards for upcoming appointments can be a difference-maker with your clientele. Smart design can help these cards catch attention in crowded mailboxes and ensure your patients know when they’re due for care.  

Healthcare professionals know that printed materials are simply a part of their everyday life – so stock up on all your necessities with help from Allegra. We provide printing services to ensure you never run out of the most-needed forms and more. Contact us today to set up a consultation! 

Give Your Direct Mail the Edge in 2022

Marrying direct mail with digital marketing campaigns can better achieve your ideal results.

There’s so much mail and so little time to read it – so how do you stand out in a busy mailbox? Studies show that direct mail continues to deliver results, even in the face of growing digital options for marketing.   

The hard numbers tell the story: a study by the Data & Marketing Association showed that response rates for direct mail are at about 9%, which far eclipses response rates for emails. On top of that, more than 42% of direct mail recipients read or at least scan the mail they receive. 

Marrying direct mail with digital marketing campaigns can better achieve your ideal results. In fact, more than 60% of marketers say they use online tracking capabilities to better measure responses to their direct mail campaigns.   

So how can you go the extra mile and really ensure that your next mail piece delivers your message? Here’s a few tips to keep in mind: 

  • Postcards are more popular than ever, and it’s easy to see why. A postcard is smaller, with less words – meaning it’s faster to read over quickly and understand the message you’re sending. A bright graphic and a call to action to visit your website or in-person location can help drive strong response rates. 
  • QR codes have made a comeback, especially as part of a multichannel effort. Including a QR code is a quick, easy way for you to immediately drive the eyes of customers to your website, or even to a special online offer exclusive for your specific campaign.
  • Eco-friendly trends are easier than ever to take advantage of. Whether you use recycled paper for your mailers or just include a “recycle me!” message on your postcard, it’s easy to show that your company is having a positive impact on the environment.  
  • Variable-data printing makes it simple and easy to quickly personalize your mail pieces. You can create a one-to-one campaign with specific imagery and content relevant to each individual on your list – which in turn drives stronger response rates and better engagement with your brand. 
  • Go dimensional: To really make an impact, trade your envelope or postcard for a mailing tube or small box and include a logoed item that coordinates with your campaign. According to the Advertising Specialty Institute, 85% of consumers remember the advertiser who gave them a promotional product.  

Smart marketers know that a great direct mail piece starts way before putting the stamp on an envelope. When you’re ready to plan out your next direct mail campaign, whether on its own or as part of a larger multichannel effort, contact Allegra to set up a consultation!