With three targeted demographics we designed advertising copy and imagery that reached out to these groups. On the Left, a conservative approach with a hint of nostalgia. Placed in The Tampabay Times. On the right, a liberal approach, peppered with independence and self-reliance. Placed in The Weekly Planet.
These leave behind note cards we designed to target SeaSide Villa’s three main demographic targets. The objective was to hand out the literature to whom best fit that target. Perforated Business card at the bottom.
“Playfully Serene” the SeaSide Villas mantra shines through in their Identity